đź“… Date: Thursday, June 5, 2025

⏰ Time: 1:00PM – 2:00PM ET

đź“Ť Location: Virtual | Microsoft Teams Webinar

Register on Microsoft Teams here. 

Join us for the final session in our six-part training series, AI as a Tool: Advancing Productivity and Growth for Businesses. This series is hosted by the Information and Communications Technology Council (ICTC) in collaboration with Microsoft and delivered by Tablet Academy, a Microsoft Certified Trainer. 

What to Expect:

Leveraging AI for marketing can significantly enhance the effectiveness and efficiency of campaigns. This session is designed to equip marketing professionals with the necessary skills and knowledge to harness AI to optimize their marketing strategies.   

Upon completing the session, attendees will be proficient in using AI to automate and personalize marketing campaigns. They will be able to segment and target audiences more accurately, make real-time adjustments to campaigns, and leverage AI analytics tools to measure and enhance campaign performance. This knowledge will enable them to drive more effective marketing strategies and achieve better results for their organizations.  

Learning Objectives:

  • Discover how AI can optimize marketing campaigns through automation and real-time adjustments. Participants will explore AI’s transformative impact on marketing campaigns and learn how to automate processes and make real-time adjustments to improve outcomes.  
  • Learn the principles of personalized marketing at scale using AI for audience segmentation and targeting. This session will cover the essential principles of personalized marketing and demonstrate how AI can be used to segment audiences and target them more effectively at scale.  
  • Learn to assess and improve campaign performance using AI analytics tools. Participants will gain insights into employing AI-driven analytics tools to evaluate their campaign performance and make data-informed decisions to boost effectiveness. 

Speakers:

Nour Ali, Lissa Matyas

 

Nour Ali: MW SMB Solution Lead Canada, Microsoft Canada

Nour Ali is the MW SMB Solution Lead for Canada, helping small and medium-sized businesses (SMBs) thrive with cutting-edge technology. Based in the Greater Toronto Area, Nour is passionate about driving transformation, boosting productivity, and making AI a game-changer for SMBs.
With over six years at Microsoft Canada, Nour's experience spans across marketing, go to market strategy, and sales. As the former SMB GTM Lead for business applications, she spent three years helping businesses streamline operations and embrace digital innovation. Now, Nour is focused on empowering SMBs with the latest AI-driven productivity tools to fuel their success.

Lissa Matyas: Vice President, Capacity Building & Innovation, ICTC

Lissa Matyas has over twenty years of executive experience catalyzing national and international partnerships between industry, academia and government to drive global science, technology and innovation and build capacity in emerging technologies. 

All Sessions:

DELIVERED BY ICTC, IN COLLABORATION WITH MICROSOFT.  

Safeguarding your Business in a Digital Era