đź“… Date: Thursday, June 5, 2025
⏰ Time: 1:00PM – 2:00PM ET
đź“Ť Location: Virtual | Microsoft Teams Webinar
Join us for the final session in our six-part training series, AI as a Tool: Advancing Productivity and Growth for Businesses. This series is hosted by the Information and Communications Technology Council (ICTC) in collaboration with Microsoft and delivered by Tablet Academy, a Microsoft Certified Trainer.
Leveraging AI for marketing can significantly enhance the effectiveness and efficiency of campaigns. This session is designed to equip marketing professionals with the necessary skills and knowledge to harness AI to optimize their marketing strategies.
Upon completing the session, attendees will be proficient in using AI to automate and personalize marketing campaigns. They will be able to segment and target audiences more accurately, make real-time adjustments to campaigns, and leverage AI analytics tools to measure and enhance campaign performance. This knowledge will enable them to drive more effective marketing strategies and achieve better results for their organizations.
- Discover how AI can optimize marketing campaigns through automation and real-time adjustments. Participants will explore AI’s transformative impact on marketing campaigns and learn how to automate processes and make real-time adjustments to improve outcomes.
- Learn the principles of personalized marketing at scale using AI for audience segmentation and targeting. This session will cover the essential principles of personalized marketing and demonstrate how AI can be used to segment audiences and target them more effectively at scale.
- Learn to assess and improve campaign performance using AI analytics tools. Participants will gain insights into employing AI-driven analytics tools to evaluate their campaign performance and make data-informed decisions to boost effectiveness.
February 13, 2025: Business Value: Making the Case for Generative AI
April 10, 2025: Safeguarding your Business in a Digital Era
April 24, 2025: AI and Data-Driven Decision Making: Harnessing the Power of Predictive Analytics
May 8, 2025: AI for Talent Management and Productivity
May 22, 2025: AI for Customer Engagement: Boost Retention and Sales
June 5, 2025: AI for Marketing: Automating Campaigns and Personalization at Scale
DELIVERED BY ICTC, IN COLLABORATION WITH MICROSOFT.
